Ability of awareness campaigns to effect change in disaster risk reduction
This paper presents a methodology to assess existing public information on awareness building programs. It also presents recommendations to contribute to effecting disaster risk reduction change. According to the author, there is a need to develop performance indicators to assess the content of public awareness programs at the national, local, sectoral and community level. In particular, the following issues must be assessed, among others:
- Is the program based on a participatory approach?
- Has the program been developed in a manner consistent with the risk governance framework and concepts therein?
- Does the program raise awareness on the importance of risk governance, using specific examples of direct relevance to the various stakeholders at their respective levels?
- Does the program aim at influencing the decision-making process, through developing specific messages for different stakeholders within the policy making framework to be used at different stages within the risk governance framework?
- Do media outlets report on the root causes of disaster?
- Do media outlets differentiate between the decisions and processes that must take place in different stages within the risk governance framework?
This document is an input paper of the 2015 Global Assessment Report on Disaster Risk Reduction.
- Hamdan, F.
- 8 p.
- Information Management, Advocacy & Media