Call for Marketing / Branding Company

Deadline extended to Friday 5 December

United Nations Core Values:

Integrity ● Professionalism ● Respect for diversity

Branding and marketing for the WCDRR and Post-2015 framework for disaster risk reduction

Background

The United Nations Office for Disaster Risk Reduction (UNISDR), based in Geneva, Switzerland was established in 1999 to raise awareness and action on disaster risk reduction among governments and communities worldwide.

In 2005, Governments committed to take action to reduce disaster risk, and adopted guidelines to reduce vulnerabilities to natural hazards of which evolved, the Hyogo Framework for Action (HFA) during a world conference. The HFA assists the efforts of nations and communities to become more resilient to, and cope better with the hazards that threaten their development gains. The adoption of the framework was a strong commitment from the international community to address disaster reduction and to engage in a determined, results-based plan of action for the decade: 2005-2015.

The Third United Nations World Conference on Disaster Risk Reduction will take place in March 2015 to review the implementation of the Hyogo Framework for Action and to adopt a new framework for disaster risk reduction post-2015.

Immediate requirements

The United Nations Office for Disaster Risk Reduction (UNISDR) is seeking the services of a creative or an integrated marketing and communications agency to promote the Third United Nations World Conference on Disaster Risk Reduction (www.wcdrr.org) to take place from 14-18 March 2015. The promotional campaign should create a ‘buzz’ leading up to the conference, building interest and expectation for the engagement of the various stakeholder groups of which are: governments, non-governmental organizations, communities, cities, mayors, academia and the general public.

Related key events for promotion

• Global Assessment Report launch (approximately two weeks before WCDRR)

• Film festival on disaster risk reduction (http://www.wcdrr.org/resources/media/tv)

• Risk award (http://www.wcdrr.org/riskaward)

• Youth forum (http://www.wcdrr.org/uploads/WCDR-Children-Youth-concept-note.pdf)

• Disaster risk reduction simulation event (role play - to include VIPs)

• Safe Schools leader event (http://www.wcdrr.org/safeschools)

• Resilient Cities event/exhibition (http://www.unisdr.org/campaign)

Project deliverable

Produce and implement a strategy to create a buzz around the conference and the events.

Immediate to medium-term requirements

UNISDR also requires the services of the company to create an integrated marketing and positioning strategy to position and brand UNISDR and the new post-2015 framework according to expectations and needs of the various stakeholder groups. This would include the following:

• Conceptualize and implement a comprehensive strategy positioning UNISDR, with multiple target audiences;

• Create a new visual identity for the post-2015 framework to build awareness on the importance of the new framework

Develop templates and guidelines for the use of the visual identity.

The vendor is required to monitor and measure the impact and challenges of the marketing and branding strategy for continual adaptation and modification for the duration of the contract.

Project deliverables

• Create a brand around the new post-2015 framework and ‘reposition’ UNISDR accordingly.
• Create a long-term marketing and positioning plan for the brand and the organization incorporating and including all the UNISDR products.

Within three days of receipt of the contract the successful vendor shall sign and date the contract, return it to the specified focal point, and commence activities.

Approximate Timeline

• Early December 2014 - produce a strategy/plan for creating a buzz around WCDRR

• Mid-December 2014 - implementation of the plan for the creation of a buzz for WCDRR; delivery of initial plan for long-term marketing and positioning plan for the brand and the organization; first delivery of initial visual identity for the new post-2015 framework

• Early January 2015 - second round of ideas for the visual identity for the new post-2015 framework

• Mid-January 2015 - final delivery of the visual identity for the new post-2015 framework; delivery of a status report on the buzz around WCDRR and adjustment of the plan if required

• Early February - Delivery of a status report on the buzz around WCDRR and adjustment if required

• Mid-February - Delivery of a status report on the buzz around WCDRR and adjustment if required

• March 2015 - Final delivery of a plan for the longer term marketing strategy