Business partnerships: disaster risk reduction is everybody’s business

This brochure calls for decision-makers to invest before disasters happen. It gives a description of the United Nations International Strategy for Disaster Reduction Secretariat (UNISDR) and urges the private sector to participate in and support the Making Cities Resilient: "My city is getting ready" world disaster reduction campaign, the Global Platform for Disaster Risk Reduction, the Global Assessment Report on disaster risk reduction and UNISDR-led initiatives at the regional level.